From "What Happened?" To "What Next?"
From "What Happened?" To "What Next?"
Actionable insights that drive action
Actionable insights that drive action
Embedded Files
Traditional reporting answers what happened - it shows the numbers, the trends, and the summaries. But actionable insights go further. They explain why things happened and what to do next. Instead of just describing performance, actionable insights connect data to decisions. They uncover opportunities, flag risks early, and guide strategy with clear, data-driven direction. It’s the difference between knowing your metrics and knowing how to move them.
Traditional reporting answers what happened - it shows the numbers, the trends, and the summaries. But actionable insights go further. They explain why things happened and what to do next. Instead of just describing performance, actionable insights connect data to decisions. They uncover opportunities, flag risks early, and guide strategy with clear, data-driven direction. It’s the difference between knowing your metrics and knowing how to move them.
Here's an example: A local gym’s regular reports show a drop in new memberships - that’s descriptive reporting. An actionable insight uncovers why: evening classes are filling up too quickly, turning away potential members who prefer those times. By adding more high-demand sessions and using waitlist notifications, the gym turns insight into action, boosting both new sign-ups and member retention.
Here's an example: A local gym’s regular reports show a drop in new memberships - that’s descriptive reporting. An actionable insight uncovers why: evening classes are filling up too quickly, turning away potential members who prefer those times. By adding more high-demand sessions and using waitlist notifications, the gym turns insight into action, boosting both new sign-ups and member retention.
The Full BI Process: Turning Data Into Direction
The Full BI Process: Turning Data Into Direction
1. Start with the goals, not the data.
1. Start with the goals, not the data.
Effective reporting begins by defining what success actually means: increasing revenue, improving retention, streamlining operations, or enhancing customer experience. We work backward from those outcomes to identify what needs to be measured.
Effective reporting begins by defining what success actually means: increasing revenue, improving retention, streamlining operations, or enhancing customer experience. We work backward from those outcomes to identify what needs to be measured.
2. Build a metric framework that makes sense.
2. Build a metric framework that makes sense.
Instead of a tangle of disconnected KPIs, we create a clear hierarchy: a North Star metric to define overall success, a handful of primary KPIs to track progress, and supporting metrics to explain what’s driving change.
Instead of a tangle of disconnected KPIs, we create a clear hierarchy: a North Star metric to define overall success, a handful of primary KPIs to track progress, and supporting metrics to explain what’s driving change.
3. Define success and targets.
3. Define success and targets.
We establish baselines, realistic goals, and stretch outcomes for each key metric. This way, progress can be tracked, not just reported.
We establish baselines, realistic goals, and stretch outcomes for each key metric. This way, progress can be tracked, not just reported.
4. Focus on actionable, forward-looking insights.
4. Focus on actionable, forward-looking insights.
Rather than vanity stats, we zero in on leading indicators that predict performance and reveal what levers to pull next.
Rather than vanity stats, we zero in on leading indicators that predict performance and reveal what levers to pull next.
5. Create clarity and consistency.
5. Create clarity and consistency.
Each KPI is clearly defined, documented, and standardized so everyone in your business is speaking the same language when they talk about performance.
Each KPI is clearly defined, documented, and standardized so everyone in your business is speaking the same language when they talk about performance.
6. Turn data into decisions.
6. Turn data into decisions.
Each insight ties directly to an action: what to do when a metric changes, who’s responsible, and how often it’s reviewed. This transforms dashboards from reports into real management tools.
Each insight ties directly to an action: what to do when a metric changes, who’s responsible, and how often it’s reviewed. This transforms dashboards from reports into real management tools.
7. Grow measurement maturity over time.
7. Grow measurement maturity over time.
We evolve your analytics from descriptive (“what happened?”) to diagnostic (“why did it happen?”), and ultimately prescriptive (“what should we do?”).
We evolve your analytics from descriptive (“what happened?”) to diagnostic (“why did it happen?”), and ultimately prescriptive (“what should we do?”).
Get in touch at drew@gloverbi.com
Get in touch at drew@gloverbi.com
Page updated
Google Sites
Report abuse